Design Direction

After a bit of a struggle, the Vehicle Team has decided upon a metaphor that will drive the design. The metaphor that we have chosen is the arthropod, specifically the bee and other similar insects, and its relation to the behavior of both the APT and college students. The arthropod's hive mentality and the calculated, but seemingly random, activity is mirrored by both the APT vehicles and the students that use them.

This metaphor will be referenced in both macro scale the and micro scale to create a coherent composition. A similar metaphor is used in the Mercedes Bionic, which references the boxfish in overall form as well as in the details. Check it out here :
Mercedes Bionic

Material and textural changes as well as surface breaks will be use to further accentuate the arthropod theme. Examples of similar treatments found in the product world will be added to the website in the near future.


Vehicle Design Team